The global toys and games market size was USD 308.12 Billion in 2022 and is expected to register a revenue CAGR of 4.7% during the forecast period. Factors such as growing popularity of pop culture which is creating high demand for limited edition character merchandise, rising demand for mobile games and e-sports among Generation Z and millennials, along with shifting dependency on Science, Technology, Engineering, and Math (STEM) toys for incorporating ‘Learning through Play’ culture to make education easier and fun-loving are major factors driving the toys and games market revenue growth.
The report also sheds light on the recent technological developments and product advancements in the Toys and Games market. The competitive landscape of the report has been formulated by considering all the vital parameters such as company profiling, market share, recent developments and advancements, gross margins, product portfolio, revenue generation, financial standing, market position, and expansion plans
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The study outlines the rapidly evolving and growing market segments along with valuable insights into each element of the industry. The industry has witnessed the entry of several new players, and the report aims to deliver insightful information about their transition and growth in the market. Mergers, acquisitions, partnerships, agreements, product launches, and joint ventures are all outlined in the report.
The leading market contenders listed in the report are:
Lego System A/S, Mattel, Tomy, Spin Master, Ravensburger, Playmates Toys Limited, Clementoni Spa, Konami Digital Entertainment, Jakks Pacific, Inc., Sanrio Co., Ltd., Thames Kosmos, LLC., Bandai Namco Holdings USA Inc., Ubisoft Entertainment, Dream International Limited, MGA Entertainment, LeapFrog Enterprises, Inc., Vivid Imaginations UK, Funko, Nintendo of America Inc., and Activision Publishing, Inc. among others
Research Report on the Toys and Games Market Addresses the Following Key Questions:
- Who are the dominant players of the Toys and Games market?
- Which regional market is anticipated to have a high growth rate over the projected period?
- What consumer trends and demands are expected to influence the operations of the market players in the Toys and Games market?
- What are the key growth drivers and restraining factors of the Toys and Games market?
- What are the expansion plans and strategic investment plans undertaken by the players to gain a robust footing in the market?
- What is the overall impact of the COVID-19 pandemic on the Toys and Games market and its key segments?
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Emergen Research has segmented the global Toys and Games market on the basis of type, type of care, and region
Segments Covered in this report are:
Toys and Games Product Type Insights: Revenue, USD Billion; 2019-2032)
- Dolls and Action Figures
- Board Games
- Puzzles
- Outdoor and Sports Toys
- Electronic and Video Games
- Construction Toys
- Plush Toys
- Educational Toys
- Others
Toys and Games Price Range Insights: (Revenue, USD Billion; 2019-2032)
- Premium Toys
- Mid-Range Toys
- Budget Friendly Toys
Toys and Games Material Insights: (Revenue, USD Billion; 2019-2032)
- Metal
- Wood
- Plastic
- Fabric and Textile
- Mixed
- Others
In conclusion, the Toys and Games Market report is an exhaustive database that will help readers formulate lucrative strategies. The Toys and Games Market report studies the latest economic scenario with value, drivers, constraints, growth opportunities, challenges, demand and supply ratio, production capacity, import/export status, growth rate, and others. Additionally, the report also undertakes SWOT Analysis and Porter’s Five Forces Analysis to study the leading companies.
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